From its inception the ADA has sought to protect consumers by placing great emphasis on dental product safety and efficacy. Although dental products are monitored and regulated by the FDA (Food & Drug Administration), the standards of the ADA exceed those of the FDA. That is why it is possible to find FDA-approved dental products like toothpaste that do not have the ADA Seal of Acceptance.
A manufacturer who applies for the ADA Seal must do the following:
- Supply objective data from clinical and/or laboratory studies in compliance with ADA guidelines that support the product’s safety and effectiveness
- Submit ingredient lists, labeling claims and other pertinent product information for review and approval
- Provide evidence that manufacturing and laboratory facilities are properly supervised and are adequate to ensure purity and uniformity of the product.
Think back to the bullet list above: do you remember that part about the "review and approval" of "labeling claims?" The fact that the ADA monitors and verifies labeling claims is tremendously important to you as a consumer!! It means that what the product is advertised to do for you, it will actually do! Another way of putting this is that the dental product manufacturer cannot lie to you about how wonderful their product is; what you read on the labeling is true.
So, next time you're choosing between similar dental products, remember that the ADA seal ensures that the product is not only pure and safe, but also that it does what it claims to do on the packaging.